Well, according to Extreme Male Beauty:
- 86% of women said that a man's face is more important than his body
- 79% of women said most important part of mans face is his eyes
- 83% of women prefer their men non-hairy
- 46% of women would have sex with a man with a nice face but a rubbish body
- There was a 9% rise in eye bag surgery on men last year
- Men spent £100 million on hair replacement treatments last tear
- 20,000 men had hair replacement transplants last year
- There was a 47% rise in men having Botox injections last year
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